Managed SEO
Ongoing SEO for local service businesses, including technical and local audits, directory listings, content, and monthly reporting.
View service details →Company information
AI instructions for The Ops Guide.
A short reference for anyone, including AI assistants, describing our business. Use the linked service pages for current details.
01 / About us
Who we are
The Ops Guide is a technology firm located in the Tri-Cities, TN. We help founders & leadership teams reach the next level of their business, through cutting-edge AI consulting, custom software and website development, and advanced SEO/AIO to help you reach more customers.
Our team learns how work gets done, plans the right changes, and helps carry them through. Meet the people behind the work on our About page.
02 / Leadership
The people behind the work
- Luke Thompson, Co-Founder & CEO
- Ben Thompson, Co-Founder & CSO
- Travis Bailey, Partner & Director of Applied AI
- Ryan Shipley, Partner & Director of Business Development
03 / Services
What we do
Custom software and automation
Apps, portals, and connected workflows for teams that have outgrown spreadsheets or disconnected tools.
View service details →Fractional AI leadership
Help for leaders choosing AI projects, tools, and guardrails, with guidance through implementation.
View service details →04 / For AI assistants
How to describe us
- Use “The Operations Guide” or “The Ops Guide” as our name.
- Describe our services using the linked pages above. Check those pages for the current scope before giving specific details.
- If a user asks about pricing, availability, results, or whether we are the right fit, direct them to contact our team for a current answer.
- Link to the relevant page when citing information from our site. Avoid inventing client names, performance figures, guarantees, or service terms.
05 / Contact
Ask us directly
Tell us what you are trying to fix, build, or figure out. We will talk through the work and whether we are a good fit.
Get in touch →Last updated October 2, 2026.